alan combines all that marketers dream of
In no particular order
🤕 Fulfils a real need
👌🏼 Flawless user experience
💚 Raving customer reviews
📈 Strong organic growth
💰 Abundance of resources
🏰 Regulatory moats
🤓 Ridiculously smart team across the board
You get the idea.
This product should sell itself, and it does
The marketing challenge hence is a little different than your typical 3-year-old startup
Becoming the largest health insurance provider in France is something that our product will take care of by itself. I am sure, it’s just a matter of time
Our marketing mission is to make sure we build a trustworthy and reputable name by explaining what we are building to an audience who’s not exactly the most captive
You see, healthcare is perceived as boring and complicated. And it really is
Very much like telcos in the 90s
Then the iPhone came along and now even my mother is excited about instagram
Our marketing challenge is to help shape and define what’s our message and communicate it to the largest possible audience without waste
This requires a broad set of skills. Reason why we hire people that are what we call ‘full-stack growth marketers’
Individuals whom have experience across each stage of the funnel and can get their hands dirty quickly and without supervision
We are looking for incredible talent that has done it once or twice and is now looking to crush the expert level
And yes we are picky, but for a good reason
The only thing that will limit your impact is the ability to push your ideas to scale. This is not for the faint of heart and surely not for who doesn’t want to challenge themselves
We are hiring across the whole stack, creatives and analytical minds all welcome
If you are interested to learn about the type of problems we deal with, dm’s are open @fabritravels or fabri @ alan.eu if you think you know someone who would be a good fit, pay it forward and put them in touch 🙏
👋🏼fabri here, former founder and consultant
working with startups, helping them grow
